We Create Marketing Plans for Artists at SUCCESS MEDIA, AFRICA / LlcoolJ Entertainment World® and really enjoy working with our many clients. We’ve noticed a huge problem though. Artists call p our offices all the time looking for us to promote their new singles, album, and totally fine of course, but the problem lies in that many of these artists call us when their songs/abums are coming out the next week!! It completely baffles me that an artist or band will work so hard on an album, spending hours and hours writing songs and practicing these songs and then spending large sums of money recording, mixing and mastering, to only rush the release with no plan in place! Not planning enough lead time for a press campaign isn’t the only issue, but many people we talk to try to release their album when some of the basic music promotion elements aren’t even in place, for example a website where you can sell the music! In a three part series I will discuss some basic components of a marketing plan to help properly market you and a new release. This first ( www.llcooljentertainmentworld.wordpress.com ) blog post in the series can eloquently be called the “getting your sh*t together” phase. Here I’ve laid out 5 areas that need to be addressed before any official announcements should be made about new song(s) coming out. 1. DIGITAL DISTRIBUTION: Figure out how you’re going to digitally distribute the song/album and a physical CD only release or selling the CD and mp3’s strictly on your website is not the way to go. You need to make your music available everywhere digital music can be streamed and bought, such as on iTunes and Spotify, and the best way to do that is work with a digital distribution company like CD Baby or Tunecore. With that said, I talk to people all the time who then take this one step too far and sign up with multiple distribution companies (perhaps because they want to hire a Professional to work for them, thinking they may charge them…our 9ja mentality I must say if permitted to or because they think they are covering all their bases this way.). Which they are not. All that does is put multiple copies of the same song/album on iTunes and the like, which looks silly and can cause unnecessary confusion. And if you plan on working with a PR company to promote the release don’t set the release date until AFTER you have talked with them first. 2). ONLINE PRESENCE: Make sure your online presence is complete, effective and contains all the necessary promotional tools. There are lots of places online that artists can have a presence, here I talk about three of the most important sites: Official Website, Facebook and YouTube. a). Official Website – Your website should have a place where people can easily listen to and buy your music (but not a player that plays automatically when a person enters the site, can’t stress that enough), a homepage that has a news section where people can read the latest happenings with your career, and a newsletter sign up form, one that offers an incentive for signing up such as free music or discounts on merch. Plus it always surprises when I go to an artist website and can’t find any contact information or links to their social media networks. i. Facebook – Just as important as your website is your ii. Facebook Fan Page. On the new timeline there are three tabs that are on display; one tab should be a band profile that at a minimum contains a music player, tour dates and press quotes. iii. Next is a newsletter sign up form, and again, this should offer an incentive for signing up. And the last visible tab should be a Store. iv. YouTube – Another important piece of your online presence is YouTube. I’m always curious how people listen and discover new music and time and time again the response I hear back is YouTube. It’s critical to have videos up on YouTube for every song of the new release by the release date or soon after. Not saying these have to be well produced music videos, but just the songs themselves. To do this some artists just put up an image of their cover and leave it at that, but people are much more inclined to listen to your music if there are scrolling lyrics they can read as they listen or if there is a slideshow to watch. Taking free archival footage and editing ytogether to make a music video is another relatively easy inexpensive way to create a video for your songs, and can be a lot of fun too. 3). NEWSLETTER: This is real simple. Have one. And contact your mailing list once a month with news. Don’t cut corners on this either, a newsletter is where you’ll see the greatest impact on sales. All the tweets and facebook posts about a new album out for sale won’t equal the results of a well crafted newsletter, so spend money on a mailing list service provider that can help you design a rich looking email and provide analytics and tracking capabilities so you can measure the effectiveness of your newsletters and make adjustments where need be. 4). TOURING: Ideally you’ll have a tour booked immediately following the release, which greatly helps a PR campaign. A local blog or local newspaper will be much more inclined to cover a new song/album for an artist if a show is booked in town. And not saying this has to be a month long tour, just a few regional dates will help with your press efforts. Now timing can be tricky here, just like setting a release date too soon, you don’t want to book a tour and then not have the album ready or press plan in place. So wait until you have a better idea of what that will look like and then start booking a tour, and if the tour doesn’t happen until a month or so after the release that is quite alright. 5). MERCHANDISE: Pretty much everything in regards to your music career takes longer than expected, from making the album to creating the artwork to booking shows, and this definitely applies to any merchandise you want to have available to sell with the new album. And merch isn’t limited to T-Shirts and tote bags, handmade items can make for great unique offerings. Here’s a tip, at your merch booth bundle your music with these items cheaply and easily through download stickers from MerchMusic.com, where 120 codes will cost you just $20. Even though people aren’t buying CDs much anymore, they are still interested in supporting artists they love so give them lots of different ways to support you and purchase music instead of just having a CD and leaving it at that. So remember, plan early so you can have these items when you’re ready to release a new song/album, which I will be getting into in more details in the next blog post where I will discuss some basic principles for an effective pre-sale and song/album launch. To find out more about the publicity/marketing plans we @ Success MEDIA, Africa/LlcoolJ Entertainment World create for Artists/Labels please visit our page here: www.llcooljentertainmentworld.wordpress.com Ff us @Succes_Media and @KingJoseph_1 IG: @llcooljentworld Thanks for reading… Publisher: KING JOSEPH (King Joseph Management)

  1. Business slogans on a road and street signs
    Business slogans on a road and street signs
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Author: Success MEDIA Africa

Success MEDIA Africa's Profile. BUSINESS INFORMATION Name: Success MEDIA, Africa (a division of KING JOSEPH SUCCESS WORLD...facebook page: @KJSuccessWorld). Founded in 2013 Founder/Chief Publicity Strategist: Mr Adewale Joseph Olabode Udoh (popularly known as king Joseph) Office Address 1: Aina Olabisi Street, Adegbose Estate, Sholebo Extension, Ikorodu-Lagos, Nigeria. Office Address 2:House No. 232711,Muchinga Road Kaunda Square Stage Two, Lusaka, Zambia. Email: successmediaafrica@gmail.com WhatsApp:+2349054593364 Hotlines: +2349054832450 / +2349039422809 / +260 97 1035026 GENERAL ACTIVITIES Media Consultancy Publicity/Marketing Strategy Social Media Influencing Music/Product Promotions Online Presence/Communication Analysis Media Management Digital Distribution Management/Promotions Public Relations Education (educating the Young ones and general Staff...) STRATEGY Purpose: To be a leading company in the media/marketing industry by providing enhanced services, relationship, media partnership/supports and solution with profitability. VISION To provide quality services that exceeds the expectations of our esteemed customers/clients. MISSION STATEMENT To build long term relationships with our Customers and Clients and provide exceptional customer services by pursuing business through innovations and advanced technology. CORE VALUES We believe in treating our Clients/Customers with respect and faith. We grow through creativity, invention of new strategies and innovation. We integrate honesty, integrity and business ethics into all aspects of our business functioning. GOALS Global expansion in the field of public relations and media management in general and develp a strong base of key Customers/Clients. Increase the assets and investments of the company to support the developments of services, to as well enhance our chances of giving back to the society in rendering media services to our Clients (especially young Brands...) better...even while charging you for services, we still help in managing your funds for you. NOTE:We do this through our every quarter-of-the-year discounted promotional offers (Program)we throw to our Clients/Customers, especially the young Brands, "small Scales" I call them; the program which its hashtag is: #HTYG ( #HelpTheYoungGrow). To build a better reputation in the field of public relations/media and become a key player in the industry. WORKFORCE SMA (Success MEDIA Africa) is still a very young aspiring media firm, with very vast knowledge and professional experience. SMA has about 19+ Staffs and Representatives in these numbers: 13 in Nigeria 3 in Zambia 2 in South Africa and 1 in UAE Other Social Media Platforms: Facebook Page: @SuccessMEDIAAfrica Twitter/ Instagram: @Strategist_KJ, @successmedia_a Google+: successmediaafrica@gmail.com Blog: www.successmediaafrica.com BBM PIN:33526477 LinkedIn: successmediaafrica@gmail.com Facebook ID: Olabode King Joseph Twitter/IG: @KingJoseph_SMA / @KingJoseph_SMA

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