How to be a music manager is a question frequently asked by people (including me, myself, long time ago, while I was pondering on starting g out as one)  who are interested in the field of music management. Of all the careers in the music business today, it is obviously obvious that the music business management career is simultaneously the most demanding (“why aren’t you doing more” ) yet sometimes the most under-appreciated (“well, anyone can do that!” the statements lots of these artistes often make. – this can be so sad at times you know ) in the eyes of many in the music community. This can be attributed mainly to the fact that in today’s D.I.Y (do-it-yourself ) era the role of the music manager is often seen by some as that of simply the “musician’s helper” as opposed to “career architect ” as it should be.
If this is the case, why would anyone want to be a music manager or start a music management company? The answer lies in the potential for rewards and satisfaction that can be achieved when a manager marshals together the necessary resources and connects with the right artist at the right time to execute the perfect game plan that results in success. The path to success, however, is littered with those that have tried ahead of you and failed; so if you are interested in the field of music management you have to enter it with your eyes wide open and equip yourself with whatever knowledge you need to succeed.

Before you focus on how to become a music manager you need to ask yourself what ‘type’ of manager you want to be. There are several types available, including:

• Personal (or music , band , talent ) manager – the one most involved in the actual day-to-day career strategizing and plan formulation and execution with the artist.

• Business manager – mainly handles the ‘books’ of the artist (income and expenses, making payments on the artist’s behalf, taxes, investments, etc ).

• Road manager – handles all the logistics of a tour while an artist is on the road. On larger tours, a tour manager coordinates all the various road managers involved with the tour and generally manages all the details of the tour itself; while on smaller ‘independent’ tours the road and tour manager are often one and the same.
Once you’ve decided which one of the various managers you’re interested in becoming, you’ll have to determine how you’re going to go about getting the knowledge (or ‘background’ education/information ) necessary to enable you to do your job competently. Unlike earlier times when much of what a manager had to think about was shopping for a label, recording an album and then going on tour; today’s managers have so much more to deal with (and therefore to need to know ), including how to reach fans directly, song licensing, brand partnerships, sponsorships, social media strategies, creative financing, independent publicity and marketing, etc.
As far as getting information goes, there are several ways to go about getting educated, including:

• School – several universities and colleges have music business management programs that may be of interest to those that have the money, time and geographical access. Search online for information on which institutions offer music business management programs or courses you can take either on campus or via online learning.

• Books / Self-study – if you don’t have the access to funding for college or university, another option is to purchase some of the various books available on the topic of how to become a music manager and/or studying much of the material available online in the form of blogs, articles, forum postings, newsletters, etc. You can also attend music business conferences and/or seminars in order to get valuable information from the various panelists and establish connections with attendees and sponsors.

• Apprentice / Intern – another way to get a music manager job is to spend time interning at a management company. Jobs in music management are difficult to get without a track record, so working behind-the-scenes inside a company allows you to gain experience on the job (which could lead to a job at that company or provide you the experience to start your own company) as well as enable you to develop contacts within the company itself and also with people who the company does business with.
In reviewing how to be a music manager, an important thing to keep in mind about music management is that a manager gets paid a commission (usually 15% – 20% ) based on their artists’ earnings. If your artist earns $0, your commission is $0. Therefore, you will need to make sure you have the music management knowledge and information necessary for you to be able to generate substantial income for your artist – and therefore yourself – from multiple sources (including recordings, licensing, publishing, merchandising, touring, brand partnerships, crowdfunding, endorsements, sponsorships, donations, subscriptions, etc ) prior to taking on the task of becoming a music manager.

You will also need to evaluate how much time you have available to devote to the task of music management since your (and your artists’ ) chances of success are directly related to how much quality time you put into the job. You will likely need to have another source of income (i.e., another job) to pay your bills in the meantime until such time as enough income is being generated by your management-related activities to sustain your lifestyle. You will need to make sure you have enough time to create and execute a winning game plan with and for your artists as well as maintain constant communication with the artist in order to evaluate, fine-tune, and adjust the plan where necessary.
These are just some of the things to keep in mind as you research how to become a music manager.

© copyright 2012 Jeremy Rwakaara

Edited by: King Joseph
Founder/CEO/Chief Publicity Strategist
@ Success MEDIA, Africa
& Owner of King Joseph Management


Contact SMA for your media solutions of all kinds: publicity strategy, media mgt, biz/music promotions online presence analysis etc through:
@Strategist_KJ / @KingJoseph_1


Author: Success MEDIA Africa

Success MEDIA Africa's Profile. BUSINESS INFORMATION Name: Success MEDIA Africa (a division of KING JOSEPH SUCCESS WORLD...facebook page: @KJSuccessWorld). Founded in 2013 Founder/Chief Publicity Strategist: Mr Adewale Joseph Olabode Udoh (popularly known as king Joseph - the Strategist) Office Address 1: Plot 216/218, A Street, Federal Low Cost Housing Estate, Ikorodu-Lagos, Nigeria. Office Address 2:House No. 232711,Muchinga Road Kaunda Square Stage Two, Lusaka, Zambia. Email: WhatsApp:+2349054593364 Mobile Digits: +2349054832450 / +2349039422809 / +260 97 1035026 GENERAL ACTIVITIES Media Consultancy Publicity/Marketing Strategy Social Media Influencing Music/Product Promotions Online Presence/Communication Analysis Media Management Digital Distribution Management/Promotions Public Relations Education (educating the Young ones and general Staff...) STRATEGY Purpose: To be a leading company in the media/marketing industry by providing enhanced services, relationship, media partnership/supports and solution with profitability. VISION To provide quality services that exceeds the expectations of our esteemed customers/clients. MISSION STATEMENT To build long term relationships with our Customers and Clients and provide exceptional customer services by pursuing business through innovations and advanced technology. CORE VALUES We believe in treating our Clients/Customers with respect and faith. We grow through creativity, invention of new strategies and innovation. We integrate honesty, integrity and business ethics into all aspects of our business functioning. GOALS Global expansion in the field of public relations and media management in general and develp a strong base of key Customers/Clients. Increase the assets and investments of the company to support the developments of services, to as well enhance our chances of giving back to the society in rendering media services to our Clients (especially young Brands...) better...even while charging you for services, we still help in managing your funds for you. NOTE: We do this through our every quarter-of-the-year discounted promotional offers (program) we throw to our Clients/Customers, especially the young Brands, "small Scales" we call them; the program which its hashtag is: #HTYG ( #HelpTheYoungGrow). To build a better reputation in the field of public relations/media and become a key player in the industry. WORKFORCE SMA (Success MEDIA Africa) is still a very young aspiring media firm, with very vast knowledge and professional experience. SMA has about 22+ Staffs and Representatives in these numbers: 13 in Nigeria 3 in Zambia 2 in South Africa and 1 in UAE 1 in Benin Republic 2 in Ghana Other Social Media Platforms: Facebook Page: @SuccessMEDIAAfrica Twitter/ Instagram: @Strategist_KJ, @successmedia_a Google+: Blog: LinkedIn: Facebook ID: Olabode King Joseph Twitter/IG: @kingjoseph_sma

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