Singer Tiffany Alvord Explains How to Become a YouTube Star

Internet celebrity Tiffany Alvord is one of most popular unsigned female singers on YouTube. She gained fame from her video covers of Taylor Swift, Iggy Azalea and Pink, while also performing her own original music.

The doe-eyed 22-year-old now has 2.5 million subscribers on her YouTube channel.

The Wall Street Journal sat down with Alvord to talk about how she grew her fan base in eight years. Edited excerpts:

Did you always want to be a singer?
I actually wanted to be an actress at first. I took acting classes. I loved singing but I loved songwriting more. That’s my real passion and that’s what came along with singing. I started pursuing that when I found YouTube.

What was it like starting out on YouTube?
I feel like when I first started in 2008, it was a lot easier to be heard and found. There were a lot less people doing it. I post[ed] my first cover and after a couple of weeks, I had 300 views. It’s insane to think how gradually with time, there’s been this momentum. It’s a lot harder to be noticed if you’re just starting out and just trying to make it.

How do you grow your fan base?
Collaborations are one of the most important parts of growing your fan base. I’ve collaborated a ton of YouTubers. When you collaborate, you introduce your fans to their fans. There’s a crossover of fans. It’s great because it ties in the whole YouTube community. It makes people realize that it’s a family, not a competition. We’re all in this together and living our dreams and pursuing what makes us happy.

Do you edit and shoot your own videos?
When I started, I used Sony Vegas, and I’d edit my own videos. When I started making content and producing better quality, I decided to outsource it to people who can do it better and faster. There’s a long process of recording. First, you got to decide the song get into the studio, takes a day to record, plan filming and then you edit the video. Sometimes I’ll edit it when I have free time. I think it’s cool to be part of the process and what goes into it. You have your own vision and you know what you like.

How do you use social media to grow your fan base?
My strategy to keep my fans engaged is to be authentic, and to be me. That’s one of the biggest things that make YouTubers successful because fans don’t see us as some unreachable idol, but actually regular people living their lives and sharing that with them. I try to connect through Twitter a lot. I love tweeting because I can connect through my fans regularly.

What’s your advice to aspiring YouTube singers?
A lot of times there will be haters and negativity. I feel as YouTube grows, there’s more and more people, [and] they will troll you. They try to get a reaction. My other advice for singers is to do covers because that was one of the big things [that helped] other people find my music.

Watch the video above to see the rest of the interview with Tiffany Alvord.


Author: Success MEDIA Africa

Success MEDIA Africa's Profile. BUSINESS INFORMATION Name: Success MEDIA Africa (a division of KING JOSEPH SUCCESS WORLD...facebook page: @KJSuccessWorld). Founded in 2013 Founder/Chief Publicity Strategist: Mr Adewale Joseph Olabode Udoh (popularly known as king Joseph - the Strategist) Office Address 1: Plot 216/218, A Street, Federal Low Cost Housing Estate, Ikorodu-Lagos, Nigeria. Office Address 2:House No. 232711,Muchinga Road Kaunda Square Stage Two, Lusaka, Zambia. Email: WhatsApp:+2349054593364 Mobile Digits: +2349054832450 / +2349039422809 / +260 97 1035026 GENERAL ACTIVITIES Media Consultancy Publicity/Marketing Strategy Social Media Influencing Music/Product Promotions Online Presence/Communication Analysis Media Management Digital Distribution Management/Promotions Public Relations Education (educating the Young ones and general Staff...) STRATEGY Purpose: To be a leading company in the media/marketing industry by providing enhanced services, relationship, media partnership/supports and solution with profitability. VISION To provide quality services that exceeds the expectations of our esteemed customers/clients. MISSION STATEMENT To build long term relationships with our Customers and Clients and provide exceptional customer services by pursuing business through innovations and advanced technology. CORE VALUES We believe in treating our Clients/Customers with respect and faith. We grow through creativity, invention of new strategies and innovation. We integrate honesty, integrity and business ethics into all aspects of our business functioning. GOALS Global expansion in the field of public relations and media management in general and develp a strong base of key Customers/Clients. Increase the assets and investments of the company to support the developments of services, to as well enhance our chances of giving back to the society in rendering media services to our Clients (especially young Brands...) better...even while charging you for services, we still help in managing your funds for you. NOTE: We do this through our every quarter-of-the-year discounted promotional offers (program) we throw to our Clients/Customers, especially the young Brands, "small Scales" we call them; the program which its hashtag is: #HTYG ( #HelpTheYoungGrow). To build a better reputation in the field of public relations/media and become a key player in the industry. WORKFORCE SMA (Success MEDIA Africa) is still a very young aspiring media firm, with very vast knowledge and professional experience. SMA has about 22+ Staffs and Representatives in these numbers: 13 in Nigeria 3 in Zambia 2 in South Africa and 1 in UAE 1 in Benin Republic 2 in Ghana Other Social Media Platforms: Facebook Page: @SuccessMEDIAAfrica Twitter/ Instagram: @Strategist_KJ, @successmedia_a Google+: Blog: LinkedIn: Facebook ID: Olabode King Joseph Twitter/IG: @kingjoseph_sma

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